Ever since the paradigm shift of marketing from traditional to digital mode took place, there has been a constant rush among marketers to get their hands on tools that will help them broaden their customer base. To this effect, there have been multiple plugins introduced in the market today. With such a wide range of services available, developers often find themselves in a fix when they want to pick out a plugin for their website. Hence down below, we have compiled the Best WordPress Plugins for Digital Marketing in the hope that these will suffice your need and further help your cause.
The Top WordPress Plugins for Digital Marketing List
1. Google site kit-
This official WordPress plugin of Google lets the user know about the visibility of their websites to their customer base. It helps in deploying, managing, and getting insights drawn from several Google tools that will make the website reach a greater number of people on the internet. Further, it also gives authentic and updated insights that are driven from multiple Google products directly onto the dashboard of WordPress, that too absolutely free.
2. Yoast SEO-
This is no doubt one of the most suited WordPress plugins to use from when the user wants to monitor several search engine optimization signals from an individual plugin. This particular plugin will assist in enhancing the quality of the content on the user’s website for SEO purposes. Its features include schema implementation, automated URL setup, etc.
This plugin will provide the customers visiting the website a chance to subscribe to the user’s email trail directly from the website. The WordPress digital marketing plugin provides smooth integration with the user’s MailChimp account and other similar plugins. It also supports customizing forms that are easy to use and are even mobile phone optimized.
This plugin entails an endpoint firewall and malware scanner. It helps in tracking down malware signatures and malicious IP addresses and thus helps to keep the user’s website safe. Wordfence is often credited with the tag of being the most comprehensive WordPress security solution available.
This plugin will assist the user in optimizing their images in terms of resizing, compressing, and improving the user’s Google Page Speed. Moreover, it does these tasks without dropping the quality of the image.
6. Really Simple SSL-
This plugin’s task is to detect the user’s settings and then configure their website to run over https. To keep the plugin lightweight, the options available are all kept to a minimum. The whole of the website will move to SSL. All the user has to do is get an SSL certificate and then activate this plugin, thereby enabling SSL with just a click.
This plugin helps the user to create leads with the help of pop-ups, forms, and other such tools. This plugin will even integrate with the user’s OptinMonster account. Thereby allowing the user access to use a user-friendly drag-and-drop builder of the plugin to make innovative pop-ups and forms. These can then be used to gather data and thus lengthen the user’s contact list. There are several types of campaigns also available. It can smoothly integrate with the user’s other email-based campaign software.
8. WP Rocket-
This is one such plugin that ensures for its users Minimal Configuration and Immediate Results. The plugin launches immediately after activation, so there is no need to waste time pondering over the settings of the plugin to get it started. Page caching and static file compression are among other features offered by this plugin. Hence this plugin has a high loading speed and also diminishes the load of the user’s HTML.
This plugin holds its expertise in matters of integration, analytics, SEO tools, etc. The plugin also helps the user to automate the security and performance of their websites, thereby helping in the overall management of the channel. Its features include site backup, attack prevention, secure login, malware scanning, spam filtering, etc.
10. One signal push-
This plugin is used to increase user engagement and to send push notifications to targeted customers, thereby ensuring that they keep coming back for more content. It is easy and simple to install. The plugin makes sure that the user’s customers keep receiving notifications even after they have left the user’s website. Hence users can configure the delivery of notifications, create their user segments, and can even customize the opt-in process for customers.
11. Schema pro-
This plugin has an easy and quick startup process. Moreover, with just a simple click, a user can set up a markup, that too within a couple of minutes. All of these markup configurations that the user will set gets automatically applied to all of the selected pages & posts.
12. Google Analytics-
When a user gets to know the way his customers are getting their hands on the website and are viewing the website, only then can he chart out ways to increase the traffic onto the website and hence increase his sales figures. That is where Google Analytics comes in. It helps the user show statistical data that will help the user to build future plans for the website and to execute them.
13. Facebook Pixel-
This plugin lets the user fire lower funnel events such as Lead, View Content, Add To Cart, Initiate Checkout, and Purchase. Tracking lower funnel events will help the user better understand what are the customers doing on their website. Once the user gets to know about these customer patterns, they can then use this data to make adjustments to their advertising campaigns and fetch better results.