Marketing dynamics have changed several folds in the past couple of years. Marketers no longer rely on newspapers and radio marketing strategies. With the emergence of new platforms and easy availability of the internet, marketers have drawn their attention towards targeting audiences over websites. This has led to the importance of understanding various Digital Marketing Tools. Here in this blog, we have broken down the entire process and laid it out for you.
Social Media Management-
Significant presence over several social media platforms has become the need of the hour. This has further given rise to the need for using social media management tools. These digital marketing tools make timely uploads on your behalf on the popular sites and also helps in creating and drafting your posts.
1. Hootsuite-
Pioneer among social media platforms, Hootsuite’s interface is like an easy to use dashboard with which you can manage multiple profiles. It also integrates easily with other social media sites such as Twitter, Facebook, Instagram, Google+, etc.
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2. Buffer-
This application is available in the form of a website and mobile application both. It is primarily sorted after managing social media accounts and can be used to schedule posts on sites such as Pinterest, LinkedIn, etc.
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Content Marketing-
This type of marketing regime targets a set of customers and focuses on creating content specifically for that very segment. It helps in converting cold leads and also enhances the customer range of a firm.
1. BuzzSumo-
This online software helps in filtering out content and lets the user see for themselves the most relevant content. You can also look for the most shared content on various channels and websites through this tool.
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2. Grammarly-
When it comes to content marketing, all emphasis must be given to the content at hand. Grammarly helps in upgrading the language of the content by pointing out grammatical errors and offers helpful suggestions to make the content more attractive.
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SEO-
The SEO (Search Engine Optimisation) is a process wherein the visibility of a website or a webpage is increased to users to increase the traffic on that particular website further. Using proper SEO strategies will make your content pop in front of the user in no time.
1. SEMrush-
This SEO tool is capable of carrying out keywords based research, can even track the usage of various keywords that are done by your fellow competitors and can even grant backlinking opportunities.
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2. Ahrefs-
This tool is primarily used for SEO and backlinks analysis. It can scan the user’s website for any common unnoticed SEO error and will point it out so that it can be rectified. It can even detect lost backlinks.
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3. Small SEO Tools-
This is a tool with multiple hands. One can use it to check SEO backlinks or for plagiarized content. This free of cost tool also supports keyword analysis.
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4. Mangools-
This 5 in one SEO tool includes, KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler. All of these helps in researching keywords and ranking them and also in analyzing backlinks.
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Email Marketing-
This entails the marketing of a product or service over emails. These are done in the form of clustered emails that are sent to previous buyers or potential new clients. These bring in leads which once catered to properly helps in growing the sales figures of the firm.
1. AWS SES-
Amazon Simple Email Service works as a cloud-based email sending tool and is mostly used by marketers to send notifications and other information about transactions via mail. Users can even integrate this tool with several other tools.
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2. SendGrid-
Trusted by millions, Sendgrid is among the most trusted software available in the market today when it comes to email marketing. This is yet another fine cloud-based email marketing platform that caters to the needs of big organizations such as Uber, Airbnb, Spotify, etc.
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3. Sendinblue-
The tool helps in building trust and relationships through campaigns and messages, all of which are sent over mail.
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4. Mailchimp –
The best go-to application for beginners, Mail Chimp’s user interface is simple and easy to comprehend. The free of cost subscription is a boon to small scale marketers, and hence Mail Chimp has managed to make a milestone when it comes to email marketing.
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5. Bee free-
This email editor has over 197 templates to choose from. A user can opt for any of the templates and draft out for themselves an email message that is both innovative and sales friendly.
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Automation-
This segment deals with employing tools and services to enhance the marketing levels on various channels of the firm. These are such tools that work automatically on their own accord based on the data that they have in their feed.
1. CleverTap-
It is a powerful and integrated Push notification system so designed to create, schedule, and customize the push notification campaigns. It also provides behavioral analytics on a real-time basis that is beneficial to the firms as they can make changes according to the latest market trends.
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2. Netcore Smartech-
This tool is well known for its campaign management and automated marketing solutions. It hosts all the information on the cloud and then helps in customizing the user’s campaigns based on the latest and accurate data.
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3. Marketo-
This tool is best suited for medium-sized business houses. It caters to the need for lead management, consumer marketing, mobile marketing, etc. It also helps in providing customized services for several fields such as technology, media, manufacturing units, etc.
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4. MoEngage-
The tool uses Artificial Intelligence to provide a multi-system marketing platform to its users. It supports campaigns across email, push notifications, SMS, etc.
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ASO-
App Store Optimization is the process of increasing the visibility of any given app on various app stores. This makes the app more well known by bringing it within easy reach of a larger range of audiences.
1. App Annie-
This is a mobile data and analysis platform that aims at creating elegant customer experience all over the world. One can easily keep track of the essential data such as download records, revenue figures, etc. in one easy to access place.
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2. App tweak-
This tool that is driven by Data Science helps the app developers to increase the ranking of their apps. It further also supports organic downloads.
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3. App radar-
The main focus of this tool is to make sure that the apps and games are easily visible on app stores. It is well integrated with the Apple App Store and Google Play Store.
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4. Sensor tower-
This tool uses app store optimization strategies to enhance their target customer base. It provides free rankings and leader boards to track the performance of the app.
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Adwords-
These are the keywords that are related to a specific topic. A marketer puts these words in their content so that when the user punches in these keywords, their content will pop up right in front of the user. Hence it can be said that these Adwords increase the visibility of the content and provide easy accessibility to the user.
1. Keyword research tools-
This involves looking up for alternative keywords that users often use when looking up for a similar object. It is used to put these keywords in the content so that the content will pop out when the user punches in these keywords in his search engine.
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2. Keywordtool.io-
This is online free of cost keyword researching tool. It puts to use the Google Autocomplete for creating keywords for a given topic. It has the potential to generate over 750 keywords within seconds.
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3. Ubersuggest-
This tool finds its use in searching up for hundreds of new long-tail keywords that, too, within minutes. It compiles the data received from Google Suggest and gets ideas for keywords related to the search made by the user on Google.
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4. Google ads performance grader-
This tool is so designed as to make the users understand how smoothly and effectively their campaigns are performing. A user can track and analyze their AdWords and can make strategies for future use of those words accordingly.
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CRM-
Customer Relationship Marketing is the process wherein the entire focus is laid on the relationships built with the customer or client. The companies seek to build their goodwill and brand value by applying these tactics. With efficient CRM strategies, firms can create long term healthy relationships for themselves. This also benefits the firm by reaching out to a larger extent of customer base through the mouth to mouth advertising of the products of the firm.
1. Zoho-
This is an India based web suite that provides on-demand CRM facilities that are SaaS-based. It helps in managing the sales, contacts, customer support service, and marketing fields of the given firm.
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2. HubSpot-
The application’s feature of accumulating all the data into the free CRM has made HubSpot an easy approach for business models of all sizes. The software, like many others in its league, will assist in converting leads into sales figures and increase the traffic onto your platform.
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3. Adobe campaign-
This is used to make campaigns across several channels that helps the firm connect to their customer base anytime. Users can get even through this tool to monitor the data and performance of their campaigns made across various channels.
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4. Salesforce-
This is a cloud-based service providing software that has its expertise in the fields of CRM. It extends its cloud technology to further connect the firm with its partners, customers, and potential clients.
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Hence, you see, by using these digital marketing tools, you can not only increase the brand value and customer reach; additionally can also ensure higher growth and skyrocketing sales figures for your firm.
