In the current technology-oriented business world, SEO (Search Engine Optimization) is the need of the hour. It entails enhancing and improving the user traffic on any given website. It has evolved so much in the recent couple of years that now it has formed an all-new spectrum known as SEM (Search Engine Marketing). SEO is done by using certain keywords or algorithms that make your content pop up when a user punches in those specific keywords on any search engine. It gives you an edge over the content of the same domain that is uploaded on some other website. As it is with most other things, if SEO tools are not utilized effectively, they can do more harm than good. So, here we have enlisted below certain DO’s and Don’ts that you should keep under consideration when using any SEO tool.
Do’s and Don’ts of SEO explained in-depth-
Do’s of SEO
These are links to a webpage that are put into another Webpage so as to pair the two WebPages. By doing so, your website will work as a gateway for multiple other websites. It makes your website useful to a large number of users. Hence, try to inculcate as many backlinks as possible on your website that are in sync with the content on your website. Also, note that proper maintenance and establishing a clean backlink profile is equally as important as instilling them.
These are among some of the indirect ways of attracting user traffic to your website. Socializing boosts your goodwill and brings in local customers. This helps you gain the trust of the users.
Forming proper sitemaps are essential as these help the search engine to detect and display your website’s pages upfront.
4. Regular Uploads
Keeping the website idle will eventually drain out your audience. So, you must upload new and engaging content at a regular time interval. This will make the users realize that the website controller is active and is passionate about his/her content online. Users tend to revisit websites more often for new content when they witness that regular and timely uploads are made on the website.
5. Quality Content
It is well said that one should always prioritize quality over quantity. Having a lot of content online will be of no use if it is not relevant to what the user is looking for. Always create content keeping your target users in purview. Many people, so as to accomplish their target of regular uploads, put up junk material on their websites. Avoid doing that and another prime thing is to promote content wisely.
6. Classify the on-page optimization correctly
These include the contact details, various phone numbers pertaining to your business profile and region-specific keywords, such as certain landmark details, etc. Putting these in the correct order will give your website a neat and user-friendly outlook.
7. Pages on Local Places
Some people believe the local listing is not relevant to search results, but in fact, it is. Hence we have mentioned it in do’s and don’ts of SEO infographic. Creating pages and signing up your profile on search engines such as Bing and Yahoo will further improve visibility of your website’s content on these search engines. Further on, it will enhance your grip over a wider range of audiences.
Don’ts of SEO
1. Irrelevant Backlinks
While having multiple backlinks is essential for your business to boost up, having irrelevant backlinks will have just the opposite effect. Irrelevant backlinks include links from websites that have nothing to do with the content of your website. Also, when it comes to having backlinks, do not stress yourself over the exact number of backlinks that you should put in. Always go for quality over quantity. Many amateur creators worry over how to put in more and more backlinks on their websites but in a real sense having too many links will give your website layout a congested outlook.
2. Hidden Texts or Links-
Having hidden texts and links are techniques of the bygone era. Today these will cause you to lose the audience instead of attracting them onto your website.
3. Contact Details
While it is important to give contact details, uploading incorrect details will hamper your creditability and ultimately your ranking.
When building backlinks, one should always avoid spamming other websites. Draw reference from the works of other developers but never spam their websites to reach your end goal.
5. Cheap SEO Service
Many SEO service providers who claim to provide their services at a very nominal rate are actually spammers in disguise. Hence, it is always best advised to do SEO by yourself instead of going for some cheap SEO service provider.
6. Fake Reviews
Avoid going for fake reviews at all costs. Sooner or later the users are bound to realize that you take such cheap shots to increase traffic on your websites and they will start to deter away from your website. It will ultimately take a heavy toll on your business online.
Inculcating plenty of keywords will lead to spamming and will thus degrade your website’s overall ranking. Use appropriate keywords. Do not overload your content.
So here you go, we have provided you with everything that you need to know when it comes to SEO. Use the do’s and don’ts of SEO wisely and you will find several folds of traffic increased on your website.
If you still wonder about your website SEO, connect with us for free SEO consultancy today.