A very well known trait among marketers today is that they tend to follow the best marketing strategies that have proven to be productive time and again. Good marketers improvise their strategies following the set examples from those who have already earned a name for them. One such example to be followed is that the online video streaming company- Netflix. This California based company has set a good precedent in terms of marketing of its content. This firm has time and again shown how a proper blend of data and creativity can skyrocket sales figures in no time. So, here in this blog, we have listed down all those unique marketing strategies that are employed by Netflix to reach out to its audience far and wide.
Including the Top Marketing Strategies of Netflix
1. Customer-Centric Content-
Netflix has gained a good perspective of what its customers want to watch. They tend to work on the model of what the viewer wants to see and not what the company wants its viewers to watch. Hence customizing the content as per the requirement of your target audience is essential. You can keep a track record of the past purchases of the customers since this will give you a fair idea about the taste of the customers. You must, at all times, cater to the needs of your customers and draft your services and products accordingly to see the best sales results.
2. Authentic Product-
Netflix provides its viewers with a wide range of movies and web shows. These include shows that are created by other production companies as well as those that are created within the Netflix production house. This makes the company Netflix the rightful owner of the content created. Hence they can make changes as per their set of ideas. This has led to Netflix coming up with some of the best online shows of all time. So it is important that the content you make is of high quality and is authentic. This will help your firm earn a good name and fame in the market. It will ultimately improve the goodwill and credibility of your brand.
3. Engaging Content-
Netflix has tailored the art of keeping its audience hungry for more. It has mastered the skill of drafting shows wherein people find nail-biting endings and the urge to binge-watch its shows. Making the customer develop an appetite for your product will ensure the customer gets converted into a repeat customer. It also ensures a mouth to mouth advertisement of your services to other people, thereby increasing your customer base. Hence you must also make sure that the content you are developing is engaging and is in tune with the flow of your customers.
4. Well-Timed Content-
If you have noticed Netflix released its Stranger Things 2 on the Friday right before Halloween. This was because the scary theme of the show was in tune with the atmosphere built around Halloween. It must be noted down here that Netflix is very judicious as to the release date of its contents. It ensures that the content being released is in sync with what is going around in the actual world. This can be interpreted as companies should choose the release date of its content very wisely. It should be done in such a way that the customer feels a real connection with the content that has been launched. By applying this simple marketing strategy, you can have an exponential rise in the sales figures of your product.
5. Having a Consistent Brand Identity-
Netflix has, over the years, managed to maintain a consistent brand identity through its websites and advertisements. The endorsements done by Netflix shows that the work culture in the company is not too complicated. Similarly, the philosophy of your firm should come out straight to your customer. Only then will they connect with your brand on a more personal level. It will help you build a long-lasting relationship of trust with your customers.
6. Mobile Phone Compatible Content-
Netflix, like many other companies, has well understood the importance of creating content that is mobile phone compatible. Netflix has even launched one of its plans as a mobile-only subscription. This is owing to the fact that there has been a gradual shift of the audience from their desktop machines to their mobile phone devices. So make sure that the content you are creating is mobile phone compatible. Thus, it will make it easier for you to extend your services to a wider range of customers.
7. Social Media Marketing-
Netflix has mastered the use of various social media sites for its marketing purposes. The company makes regular posts on sites such as Facebook, Instagram, Twitter, etc. Having an active social media profile will make your firm appear lively and will connect better with the youth population in general.
So, there you go, even if your firm is not into video streaming business, you can pick out these well-proven marketing strategies to its fullest and get the maximum results out of it. You can put these plans into action and have your desired effect by cutting down on what you pay for your brand’s advertisements.