With a gradual paradigm shift of the marketing trends towards various digital platforms, as witnessed in a recent couple of years, the business dynamics have grown several-folds. Prominent among these virtual boards are Facebook, Pinterest, Twitter, Instagram, etc. LinkedIn is yet another such platform, which often does not receive the adequate limelight that it deserves. Reason being that while many other platforms are also used for entertainment purposes, LinkedIn is more focused on business expansion. When correctly put to use, LinkedIn can generate more business leads than any of its peers. Hence in this blog, we will talk about why one should use LinkedIn for Business, Marketing, and Professional Networking.
Statistically speaking, LinkedIn has over 660 million active users from all around the world, which directly gives it a wide range of target audiences. LinkedIn has the potential to:
- Make your brand name reach far and wide
- Build a strong business network
- Boost up lead generations and conversions
- Increase your revenue curve
- Share the content created to various segments of users
- Grow the business scale in multiples
LinkedIn is one such virtual stand that lets the user connect and share their content with other professionals such as colleagues, potential clients, business partners, fellow competitors, newly joined employees, customers, etc. So you see LinkedIn is a super effective and efficient marketing tool available in the market today.
It essentially means using the platform provided by LinkedIn to make business connections, creating sales leads, improving the brand awareness around, fostering the business relationships and partnerships, sharing the created content, and driving traffic on to the user’s website. LinkedIn has established itself among many successful large and small businesses’ marketing techniques in the present era owing to its effectiveness in expanding the professional networks.
The one using LinkedIn for marketing purposes has access to its features, which include various types of analysis tools and connections and brand-building techniques. The platform gives you access to drive in traffic towards your business’s website, generate quality leads, exchange your business know-how by means of the leadership content available, and ultimately grow your business network. At the same time, it also helps in marketing job vacancies and attracting fresh talent on to your company’s board through recruitments.
With so many boons, it is best advised to know about the various marketing practices that a user must put into effect so as to gain full use of the LinkedIn platform. Hence, below we have compiled a list of several of these techniques that you can use to gain the features of the said platform, as mentioned above.
1. Get the existing employees of the firm to connect with the firm’s LinkedIn Page-
When it comes to LinkedIn, the already working employees, staff and colleagues of the firm can act as the best available resources at your hand to develop your audience base. As per the data released by LinkedIn itself, those firms that implement a strong employee advocacy program have almost 58 percent more chance of attracting rich talent and retaining them in the business unit. Hence, you see, your employees act as your agents. By getting them on board as followers of your LinkedIn page, you also get easy access into each of their networks, which on the other hand, increases your customer reach.
2. Content is King-
Always keep this tagline in your mind when creating content for your LinkedIn profile. Always make sure that the content that you are feeding to your followers is rich in value and has a relevant relationship with your business. Avoid simply copying and pasting any random URL just for the aim of regular uploads. At the same time, try to remain regular with your posts and updates. Feed your audience with fresh content through articles or company updates on regular intervals. Your audience should not feel that your page is inactive. Furthermore, you may also use the LinkedIn publishing platform for your articles. Instead of sharing the content published on some other network platform, one can create and publish their own articles using the LinkedIn platform.
3. LinkedIn Groups-
Try to become an active member of any of the LinkedIn groups. It will invariably assist you in establishing your firm’s network with other professionals and businesses of your domain. These groups grant you easy access to those who are outside the range of your present colleagues and employers. Moreover, by actively participating in the LinkledIn’s group discussions, you can attract views on to your firm’s LinkedIn page, thereby increasing the traffic on your page. You can use the search feature of LinkedIn, which is available at the top hand corner of the LinkedIn homepage to reach out to groups that have the same business goals as yours. One may even create a new group on LinkedIn based on their business’s domain and attract members to join them online.
4. Multi-language Tools-
LinkedIn provides its service in over 20 different languages. This means that you can reach out to even those audiences who do not have English as their primary language. One can make custom descriptions of their firm in any of these 20 languages. So you can have the name of your company appear in these languages. When you upload content onto your page, you can do it in any of these languages. By configuring the settings available, you can have your followers from all around the globe view your content in their desired language. Hence, you see, it is a super-efficient method to build credibility for your company by showcasing that you care about working with your clients and customers in a language that they are comfortable in.
All of these techniques can be modified as per the user’s needs and requirements. It works effectively no matter whether the user operates a personal or business page on LinkedIn. It works excellently irrespective of the size and scale of the business unit.
LinkedIn for Professional Networking
LinkedIn, as mentioned above in this article, is among the most top-rated online sites available today for professional, social as well as career networking. It acts as a virtual directory of individual professionals and firms, and at the same time, facilitates the process of professional networking without putting in as much of an effort of having to leave your office premises. On one hand, individual professionals take the help of this particular site for professional networking, connecting with firms, and job hunting, while on the other hand, business units use it for recruiting purposes and for sharing the firms’ information with the prospective employees.