The past decade has witnessed some of the most phenomenal changes in the business operation models of all time. With the advent of various tools such as Facebook, Twitter, LinkedIn, Instagram, YouTube reaching out to the target customer base had never been so convenient. These tools of content creation have been on a cycle of evolutions ever since their introduction in the market. But, it’s time we must explore some LinkedIn hacks and apply those to sky-rocket our business!
A very well known platform for marketers; LinkedIn has established itself among the business community as an efficient and engaging social media platform. It owes its large scale utilization to the multiple sorts of content that are shared via the platform.
As per reports, LinkedIn, which essentially provides a network for business professionals; has recorded a growth in the last quarter of 24% in its on-platform sessions.
The report released by LinkedIn provides a deep understanding of the strategies applied by the firm and the user base of the company.
1. The platform has a user base of 660 million+ members, which is more than half a billion users!
Even since it was first brought forth in 2012, over 40% of its active members use the platform on a daily basis.
2. With an ever-growing user base, LinkedIn has reported its target user goal of 3 billion.
Out of the existing users, 61 million are those who are currently working as senior-level influencers; and over 40 million are in the decision-making positions of various firms.
There are about 2 billion Millennials today around the globe. Out of these 87 million are on LinkedIn. Further out of these 87 million Millennial users, somewhere around 11 million of them are in major decision-making positions for various companies. While over 50% of all of the United States’ adults who possess college degrees use LinkedIn; 70% of the users of the platform are from outside the United States.
3. LinkedIn has been accredited with the title of being a B2B gold mine.
And it is rightly so since this is the place where most of the decision-makers of various firms like to spend their leisure time. It is crystal clear that these executives do not look for wedding photographs or memes but are interested in reading quality-driven valuable content. They look for probable ways to bring abroad changes in their business techniques; and that is where B2B marketers come in.
4. Speaking of figures, LinkedIn has reported that those firms who tend to post every week have reported a 2x increase in customer engagement.
A surge of over 120% has been observed among the top publishers on the platform. Also, as per the HubSpot report; the idle time for uploading your posts on LinkedIn is between 10:00 AM – 12:00 PM. It is even reported that Wednesday is the most suited day of the week; when it comes to posting in general.
5. If you provide your user with engaging content, they are bound to return craving for more.
Determine your target viewers and then serve them your content according to their needs. It has been duly noted that the weekly members have a higher chance of visiting back if they have engaged heavily with your content. Hence it is advised to upload a lot of quality content on your feed to drive more and more audiences. Also, create content regularly without fail. Follow these, and you will notice a steady growth in the users’ engagement.
6. Facts and figures sent in the form of audio-video visuals have an everlasting impression.
It is to this fact that 85% of all active users watch online videos regularly. Having said that, it is well understood that the video format of the content is growing fast in popularity as compared to all other types of content. Viewers are more inclined towards video content rather than texts. Videos on LinkedIn have a four times more engagement rate; and hence are the fastest going format of content posted on LinkedIn.
7. Another interesting statistical fact is that those LinkedIn profiles which have photos on them tend to get 21x viewership and 36x more messages.
So there you go, the importance of comprehending the delicate art of marketing on LinkedIn is evident. It essentially requires you to stay up-to-date with the ongoing trends of the consumer market and understanding the needs of the users.
The above-mentioned statistics can be put to use when formulating content as these provide valuable insights into how the marketers can generate business efficiently.