14 LinkedIn Personal Branding Ways for Leaders
Developing and maintaining a strong brand reputation is important to a company's success. When a brand is known for its high value, trust, consistency, and other positive aspects, consumers tend to lean toward it almost instinctively. This ensures a company's higher sales, progress, and a great future.
Your personal brand works as your nametag. You must design an easy–to–understand and appealing image to make the brand recognized, just as Apple stands for convenience, simple, cool, and stylish, and Coca-Cola, the brand reflects itself more than just the products. That brand assists you in selling and marketing yourself so that people understand what you stand for.
This is where LinkedIn comes in. It is, without a doubt, the best platform for establishing your brand.
Why Is LinkedIn Personal Branding a Great Idea?
Most of LinkedIn's key features are free, which is great news and opportunity if you are just getting started with your brand. Of course, paid features and options are useful, but you can get a lot done without them. LinkedIn's worth extends beyond its cost-effective feature.
LinkedIn is far ahead of its competitors in terms of a business-focused social media network. It is the network that assists people in establishing their brands, connecting with prospects and customers, and standing out from the crowd.
Even better, LinkedIn is constantly expanding its feature set and improving its usability.
But first, let's go over the features and approaches that will be most significant to you when it comes to personal branding on LinkedIn.
1. Choose the Right Profile Photo
When we look at someone's LinkedIn profile, the first thing that catches our attention is their photos. Personal branding fails if it is hazy or non-existent. Instead, ensure that your profile photo reflects your competence and poise, as well as helps you brand yourself.
2. Choose a Creative Cover Photo
Your cover photo is the next focal area in your profile. This background photo allows you to be creative while also distinguishing your brand.
Choose something that speaks to the essence of your brand or an accomplishment that you are particularly proud of. For example, if you're an accountant, you could use a calculator image. You could use a picture of the book jacket if you've recently published a book. If you've done public speaking before, including a candid shot of yourself on stage can work wonders. You can make it as amusing and quirky as you want, or as straightforward and serious as you want.
3. Optimize Your Profile for Search Engines
Many people are unaware that by taking a few simple steps, they can optimize their profile and reach out to more people organically. It all boils down to the words you select. Consider what words potential clients or employers would use to find your brand.
Include the keywords you select in your header, occupation, synopsis, and job description. These are the areas in which the LinkedIn search engine will focus to rank you in search results.
4. Personalize Your URL
LinkedIn assigns you a URL when you first create your profile. This is usually a long process and has no relation with you or your brand. However, the good thing is that LinkedIn enables you to customize your URL. This is important for your profile because it helps people remember and share it.
5. Write a Glowing Description
Describing yourself is incredibly hard. You want to put the best foot forward without being a jerk. It is possible to strike the balance. But it is time to shine a spotlight on yourself in your LinkedIn profile. Before writing about yourself one question always hits everyone’s mind what should you write on your LinkedIn description. Here are some points you can use in the future.
Discuss specific achievements
Use numbers and figures when possible
Avoid any technical terms that may be confusing
Make it simple and obvious to anyone reading your description to show them how valuable you are
6. Highlight Your Skills
On LinkedIn, you can list up to 50 skills on your profile. This may appear to be a large number at first, but as you begin the list, you will notice how fastly it fills up.
Choose the skills that are most applicable to your brand. Include extensive skills such as writing and advising, as well as more specific ones such as "digital marketing" and "advertising".
7. Include Media in Your Profile
Media can help you liven up your skills and experience sections. You can share documents, photos, presentations, links, and even videos on LinkedIn. LinkedIn also allows you to include examples of your creativity and accomplishments that enhance your profile and is an excellent way to attract and retain the attention of potential clients.
8. Write Articles
The ability to write and publish an article directly on the LinkedIn platform is one feature that differentiates LinkedIn from other social networks.
This helps to spread your knowledge and skills. This can be "how-to" tutorials, blog posts, or even trends in your industry that you have observed. It allows you to be creative. So make use of it.
Even if you already have a blog or article on your website, publish it on LinkedIn because it has various benefits. For example, whenever you publish on the social network, all of your connections are notified, and you can choose to highlight those articles on your LinkedIn page.
9. Participate in Groups
LinkedIn groups are a valuable resource, especially when you create yours. You can meet and socialize with other professional people in your industry by joining a group. These can lead to strong connections and even professional relationships down the line.
However, there is one important factor to being a part of the LinkedIn groups and that is involvement. You cannot always stand on the sidelines. Participate in the action, Response, Publish content, Give advice, Begin new conversation strings. This type of involvement will make the groups more useful.
10. Ask for Recommendation
Everything is spread by networking. The more people who refer you, the more credibility your brand gains.
When you reach out, many people are willing to give you suggestions. Initiate with former or current work colleagues, as well as clients who have expressed interest in your brand in the past.
When sending a request for suggestions, it may be helpful to make it more personal, and include a purpose. Whether you are looking for employment or building your brand, it leads people to give a response.
11. Pay attention to Connection Requests
Making connections is a big part of LinkedIn, and the more connections you have, the better it will benefit you in the future. So, whether you know a person or not, do not be so reserved and shy about accepting all requests that come in.
The more connections you own, the higher your LinkedIn ranking will be and the more your profile will be visible and noticeable to others. So, just remember that the connection of your connections has been frequently notified and invited to join you.
Do not let your LinkedIn account become stagnant. Maintain its quality and punctuality it should always be up to date. Share valuable content or news about yourself on regular basis. Write a comment on others' posts. The more present you are, the more people will notice you and you will stand to gain an advantage from this powerful network.
13. Use Analytics to Track Your Progress
LinkedIn offers basic analytics to all of its users. Those are not particularly in-depth, but they do provide a glimpse of your progress. Track the number of people who have viewed your profile and basic demographic data.
Set a goal for yourself and track your progress toward that. Take note of which tactic generates the best results and which generates little to no results. This type of measurement can help guide your future progress.
14. Promote Your Brand with LinkedIn Ads
Everything we have discussed up to this point has been free as you can see; it provides a lot of value to you and your brand. However, if you want to expand your reach, making investments in paid advertisements may be the solution.
Consider it in terms of audience. Your efforts may have tends to result in a few hundred or even a few thousand LinkedIn connections. On the other hand, LinkedIn has a massive worldwide network of 740 million users. Connectivity to such a large network can greatly affect your brand.
Moreover, the targeting features of LinkedIn enable you to be repetitive in on your target market and reach the ones who matter to your brand.
LinkedIn is one of the most important and major social media platforms for brand building. If you are just starting to brand yourself, or if you are concerned about getting a job later on in life or setting up a business, we recommend that you should pay close attention to LinkedIn.
LinkedIn is a powerful tool to have at your fingertips, whether your brand is new or you have been continuing to develop it for a while. We hope these tips and strategies assist you in making the most of your LinkedIn personal branding.