Digital marketing of products and services is an ever-growing field that needs to be studied in detail to get the best use out of it. Down below are the Top 10 Digital Marketing books for the Year 2020 that will prove to be a boon to anyone involved in this domain.
1. Digital Marketing: Integrating Strategy and Tactics with Values
-By Ira Kaufman and Chris Horton
This easy to comprehend book falls under the must-read category for those organizations that desire to run on the latest digital tactics and strategies. It will help the firm create long term growth through digital integration. It helps the managers of the company inculcate a digital mindset and better understand the changing dynamics of digital marketing. The book talks about achieving Digital Integration through five steps. These are Mindset, Model, Strategy, Implementation, and Sustainability. The book is termed as an ideal guide for those who are executives, entrepreneurs, managers, etc.
2. Digital Analytics for Marketing
-Marshall Sponder and Gohar F. Khan
This book specializes in providing the tools that are needed to measure the intensity of the digital activities, thereby ensuring that the best tools are used while formulating digital policies. It is often considered as the only one of its kind as it presents to its readers’ various analytic platforms available. This shows methods to integrate large amounts of information from several platforms such as web, digital, and other search tools. It assists in laying out actionable plans through the analysis of the data gathered. It covers a wide spectrum of topics such as web analytics, marketing analytics challenges, social media, and dashboards. These are helpful especially to those students who want to develop a sense of the challenges faced in business measurement, to draw insights, and to those who want to take effective actions about these issues.
3. Google Adwords for Beginners: A Do-it-yourself Guide to Ppc Advertising
-by Corey Rabazinski
This book is so drafted as to help the reader understand the ways to improve the web traffic and sales figures onto their website using Google AdWords. The platform presented by Google AdWords lets the user generate pay-per-click advertisements. These advertisements present themselves as sponsored links when a customer looks up for some content that is related to the product or service offered by the user. So, if a user does not know how to put Google AdWords to its best possible use, then they will be losing out on a key opportunity to grow their business. That is where lies the importance of this book. The book very effectively covers all the basics of Google AdWords and shows the techniques that a user can put to use to improve their sales figures. The book also shows an eight-step blueprint that will help the user to generate profitable campaigns.
4. Introduction to Google Analytics: A Guide for Absolute Beginners
– by Todd Kelsey with Brandon Lyon
Having proper web analysis of the return on investments made let marketers better understand the effectiveness of their policies. The book helps in comprehending the basics of Google Analytics, which includes creating the blog and managing the number of customers who see the blogs. The user will get to know about the basic strategies that will help create traffic for a particular website.
5. Total E-mail Marketing
-by Dave Chaffey
Emails has proved to be an idle source of endorsement ever since its inception. This book is all about how to use this valuable resource in the best possible way. The book talks about effectively planning and integrating email campaigns and e-newsletters. The readers will get to know about designing and writing HTML and emails so as to gather maximum response while getting past the SPAM filters.
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6. Social Media Marketing All–in–One For Dummies
-by Jam Zimmerman and Deborah Ng
After going through this book the reader is bound to get a detailed outlook as to how to put the latest social media platforms to use so as to promote their businesses. The book will indefinitely help you reach out to a larger extent of customers and will support you thrive in the changing global marketplace. The book focuses on how to develop and execute a successful social media strategy using the latest tactics available. After you are done reading this book, you will better understand how to utilize the information available with you to make adjustments to your future digital campaigns and activities.
7. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers
-by Marketing Less by Joe Pulizzi
Bygone are the days when marketers could present mediocre content and sales messages to their customers. The book will help you better understand the ways with which you can attract prospects and clients by creating such content that will keep the customers engaged. The book talks about the process involved in creating stories that will inform and entertain the customers, thereby compelling them to invest in your product. It takes the reader through the steps involved in capturing the hearts and minds of the clients.
8. The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand
This book uses examples to make the reader understand the sheer amount of power that pictures have over words. It not only presents to the reader the value of visual forms of advertising but also explains the ways with which one can effectively use these strategies. By simply implementing these plans to action, one can make the advertisement stand apart from those of similar domains. Everything depends upon the way the message is packaged and presented in front of the audience. The authors hence try to explain to the readers the importance of building a story around the brand with the use of images and videos so as to connect with their customers.
9. The Ultimate Startup Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors
-by Tom Hogan and Carol Broadbent
The book speaks in-depth about the formulas for having a successful start-up business; and how to make it go through the early days of trials. The book shows the ways to transform the small scale business into a full-time firm; that will either get acquired or become capable enough to issue its IPO (initial public offering). The book has several lessons in it that the newly made entrepreneurs and employees must know so as to navigate their way to success.
10. How to Win Customers in the Digital World: Total Action or Fatal Inaction
-by Peter Vervest and AL Dunn
This book brings along with itself six cases from real life that will demonstrate the power and risks involved when implementing digital business technologies. It shows how every big and small activity that is done within the realms of an organization is directly relevant to its customers. Readers, after going through this book, can use these tactics during sessions of decision making and can hence manage to fulfill their commitments.